I recently received a press release from the U.S.-based Natural Resources Defense Council (NRDC) announcing a “major new solution to cut existing coal-fired emissions by 26 percent.” Ever since reading David Ogilvy’s highly entertaining Confessions of an Advertising Man—which tells readers…
Category: Advertising communications
What do an 80-year-old retiree and an Olympic athlete have in common? Neither carries their own water to a 15th-floor high rise condo
The average Toronto resident uses around 253 liters of water a day, according to the City of Toronto. Most residents of the city have no idea how much energy it takes to get that water into their homes. Those 253…
Ontario gas-plant cancellations will look like a great idea when gas prices skyrocket
A Forbes contributor has written an article predicting that the North American price of natural gas will hit US$8 per million Btu this winter. The same writer claims to have been predicting this since July of 2012. He bases this…
Gas on the brain: official “greens” continue to sell fossil fuel to Ontario
Over the Thanksgiving long weekend, Ontario natural gas-fired power plants dumped roughly 57,908 metric tons of carbon dioxide (CO2), the main greenhouse gas, into Ontario’s air. They did not pay a dime for this privilege. The CO2 dumping occurred as…
Another day, another wind-power let down in Ontario
In one of the Dr. Katz episodes, Katz is enjoying, or trying to enjoy, a glass of wine after dinner with his slacker son Ben. When Ben criticizes his imbibing, Katz says something like “I figure I should let my…