Category: Advertising communications

Honda’s new ultra low emission Accord: how (not) to build credibility

by Stephen E. Aplin • November 11, 2007 • 0 Comments

So I’m watching the Sunday U.S. political talk shows. I notice a Honda ad, plugging the “ultra low emission Accord.” You know that whoever advertises on these shows wants to curry favour among those-in-the-know. Go to honda.com, the ad says.…

Conservation proponents set to score Pyrrhic victory on incandescent lights

by Stephen E. Aplin • February 28, 2007 • 0 Comments

Advertising guru David Ogilvy once wrote that good advertising is the fastest way to sink a bad product. This applies just as much to dumb ideas. We’ll see how right he was if and when various provincial governments across Canada…

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Table A1: Total Ontario generation and related CO₂, by fuel, in the hour preceding 12:05 on 2023-03-20
FUEL	MWh	CO₂, tons
Nuclear	4,934	0
Hydro	0	0
Gas	0	0
Wind	0	0
Biofuel	0	0
Oil & Gas	0	0
Solar	0	0
TOTAL	4,934	0
CO₂ intensity per kWh (CIPK) in the last hour: 0.00 grams.

This content is updated at 50 minutes past the hour. Refresh at that time to see latest available data. Sources: www.ieso.ca and EmissionTrak™

**Table A3** Should we replace nuclear plants with natural gas-fired ones? This table compares actual Ontario grid CO₂ emissions from the last hour with those from a grid in which gas has replaced nuclear.
Actual Ontario grid	Gas replaces nuclear
0	2,714
0.00	550.00
Tons CO₂ CIPK, grams If gas had replaced nuclear last hour, Ontario power plants would have dumped enough CO₂ to fill Rogers Centre 0.9 times. As it was, 0 tons were dumped, which would fill Rogers Centre 0.0 times.