Would Areva, the French nuclear company, buy the power reactor part of Atomic Energy Canada Limited if AECL wins the Ontario reactor competition? I put this question to Jacques Besnainou, president of Areva North America, in a conference call yesterday. The…
Category: Areva
Areva’s bold North American gamble: nuclear giant rewrites PR playbook
When it comes to media play, French nuclear giant Areva is a juggernaut. The chart below shows how Areva’s media coverage in the past three months compares quantitatively with that of its two competitors in the Ontario reactor competition. As…
Areva steps into the blogosphere: it’s all about green jobs
No sooner do I get off a post about the challenges the “nuclear industry” faces when it comes to strategic communication than Areva, the French giant, launches a blog dedicated to promoting its North American operations. It went live this…