So I’m watching the Sunday U.S. political talk shows. I notice a Honda ad, plugging the “ultra low emission Accord.” You know that whoever advertises on these shows wants to curry favour among those-in-the-know. Go to honda.com, the ad says. So I go to honda.com. This is about ten seconds after watching the ad....
Advertising communications
Conservation proponents set to score Pyrrhic victory on incandescent lights
Advertising guru David Ogilvy once wrote that good advertising is the fastest way to sink a bad product. This applies just as much to dumb ideas. We’ll see how right he was if and when various provincial governments across Canada jump on the stupid ban-the-incandescent-lightbulb bandwagon. When Canadian consumers respond to the hype about...
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