A year ago, I published an article on the then-most-recent warning from the Intergovernmental Panel on Climate Change (IPCC) on the rapidly increasing concentration of carbon dioxide (CO2) in out planet’s atmosphere. Concentrations were nearing 400 parts per million (ppm)…
Category: Advertising communications
Earth Hour schlock: how a dumb idea jumped across the world’s biggest ocean
The silly, vapid, and vacuous pop culture fad called Earth Hour began in Sydney Australia in 2007. Its lead promoter is the WWF; that’s the organization currently running those confusing ads on TV. The WWF is, alas, not the World…
The Wealth of (Asian) Nations: poised to deliver massive carbon reductions in the UK
Asian financial power is firming up behind nuclear power in the United Kingdom. Chinese and Japanese consortia have moved into this big market, and are poised to enter the regulatory process en route to building thousands of megawatts of zero-carbon…
Exporting low carbon electricity infrastructure: what Canada can do for the world
In the economic boom of the 1950s, Canada made a strategic gamble on its industrial future: it invested in developing the CANDU nuclear reactor. The CANDU was invented as a conscious decision to differentiate a product from its competition. Why…
McGuinty prorogues: a year to the day, and 9.4 MILLION tons of carbon pollution
The Ontario Liberals in the 2011 general election lost their majority position in the provincial legislature. This was because they lost a number of key rural districts into which their green energy policies had forced enormous and enormously inefficient wind…