Daily Archives: May 14, 2009

Areva’s bold North American gamble: nuclear giant rewrites PR playbook

May 14, 2009
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When it comes to media play, French nuclear giant Areva is a juggernaut. The chart below shows how Areva’s media coverage in the past three months compares quantitatively with that of its two competitors in the Ontario reactor competition. As you can see, Areva out-pulled arch rival Westinghouse three to one, and Ontario incumbent...

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