Honda’s new ultra low emission Accord: how (not) to build credibility

So I’m watching the Sunday U.S. political talk shows. I notice a Honda ad, plugging the “ultra low emission Accord.” You know that whoever advertises on these shows wants to curry favour among those-in-the-know. Go to, the ad says.

So I go to This is about ten seconds after watching the ad. There’s nothing, repeat nothing, on the site about an ultra low emission Accord, or any other ultra low emission vehicle.

Way to not build credibility among critical stakeholders, Honda. Who was it who said “half my advertising money is wasted but I don’t know which half”? After today’s howler, I hope someone at Honda knows which half.

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